Friday, April 29, 2016

Who the fuck is Emirates' target demo?

If you live anywhere or have a TV or exist in the world you've seen Emirates Airlines' ubiquitous advertising, which usually features deeply contented youngish people casually enjoying a glass of probably scotch and a plate of probably lobster while seated in a plush beige airplane seat.  The ads are plastered all over the Powell BART station even as we speak.

Photo courtesy: Me. For once, I didn't steal someone else's picture.
Many, if not most, of these ads feature some kind of unimaginable Ultimate Premium First Class.  Like check out that chick on the right.  She's just getting OUT OF THE FUCKING SHOWER on the airplane.  I can't even stand up straight in an airplane bathroom and this lady's at a fucking air spa.

That's not all you get in First Class!  You get to "savor gourmet meals whenever you please" and "join the conversation in our A380 Onboard Lounge," which looks like the douchiest bar this side of Eastside West.

"You ladies come here often? WANT TO?"
LOOKS GREAT.  Who doesn't want to savor some gourmet meals and then shower off the scent of Axe body spray you'll get from standing in the same room as Chas up there?  Let's go to, say, Singapore!

Yikes!  That's a lot of money.  Singapore's a long way away, though, and you can take lots of showers.

Point is, I've never seen another airline use as their primary marketing focus a class of service that 99% of its customers will ever see.  Isn't it just setting up all us Coach Cattle for disappointment?  "Wait, where's my shower?  Can I go to the Onboard Lounge?"  "SILENCE, DONKEY PERSON.  RETAKE YOUR SEAT AND EAT YOUR FOOD PELLET QUIETLY!!!"  Seems weird.

Anyway, we're off to the less exotic destination of San Diego via a United Flying Person Crate, so see ya later.


Anonymous said...

I think with the third poster, they are clearly indicating that the showers are big enough for a threesome, and that you can expect to have threesomes with sexagenarian dowager socialites.

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