Check out Russell Stover's 2013 V-Day joint:
OK, so let's leave aside the YOU MUST BUY CHOCOLATE OR ELSE message, like, what if my gf's a diabetic, Russell Stover? What then? Instead, let's focus on how fucking weird all the males in this ad are. First we have your classic pudgy middle manager with the goatee type you can see in any airport or Home Depot. Despite his nasally Wisconsinesque accent, he's not all THAT objectionable except you just KNOW he totally listens to Rush Limbaugh every day and maybe flirted with birtherism and forwarded some racist Photoshop emails.
OK, next guy, WHOA. Chin much? And that grey stubble/Just For Men head hair combo isn't doing anyone any favors. But he seems harmless enough. I guess he's here to appeal to the smoked-pot-in-college-rides-a-motorcycle-on-weekends-builds-furniture-in-the-garage demo.
THIRD we have an otherwise cleancut young man who is clearly wearing lip gloss. "No chocolate? Big trouble," he warns us, but notice he never uses any female pronouns.
FINALLY we have Kindly Gramps who still gets his wife chocolate! Or maybe she passed away and he has a lady friend now. You can see them out in his golf cart tooling around the Planned Retirement Community, talking about their grandkids and gout and whatnot. We'll follow up the Russell Stover with a couple of Tom Collinses and then hit the hay around 7:30.
I don't object to a little V-D candy, Russell, but couldn't you find anyone, I don't know, maybe attractive to push it?